$100M PRICING: 10 "Instant Profit" Plays That Add 26%-64% Revenue (One Change Can 6x Your Profit Overnight)

You're optimizing the WRONG things. 💸 While you're obsessing over getting more customers, your competitors are making 4x more profit by simply... charging more. One pricing change = 6x your profit overnight.

This isn't theory. This is the exact 10-play pricing playbook that adds 26.8% to 63.8% revenue (which can mean 6x+ profit) with ZERO operational changes. Just tweaks. Instant profit. 🚀

Here's the genie question that changes everything: 🧞

A business genie appears and says: "I can double ONE thing in your business. Choose wisely or your business dies."

• Option 1: Double your customers (2x profit? Think again...) 📈
• Option 2: Double purchase frequency (2x profit? Not quite...) 🔄
• Option 3: Double your prices (Wait for it...) 💰

The answer? Doubling prices = 6x profit. Not 2x. SIX TIMES. And a massive study of 512 companies proves it. 🤯

Inside $100M Pricing, you'll discover: 📚

• The Genie Math: Why doubling prices produces 6x profit while doubling customers only produces 3.5x (complete breakdown with real numbers) 🧮
• 10 "Instant Profit" pricing plays that add 26.8%-63.8% revenue with minimal risk: Monthly to 28-day cycles, processing fees, sales tax, annual increases, and more ⚡
• The Profitwell study of 512 companies: Pricing is 4x more effective at increasing profit than acquisition, 2x more than retention 📊
• Value-based pricing framework: How to charge based on willingness-to-pay (not costs or competition) 💎
• Warren Buffett's pricing secret: Why he controlled ONLY pricing at See's Candies and raised prices 50+ times in 51 years 🍫
• Complete implementation steps for each play: When to use it, how to script it, what results to expect ✅
• The psychology behind each tactic: Why .99 endings work, why annual billing reduces churn 5x, why anchoring crushes resistance 🧠
• Real business examples across industries: Gyms, restaurants, agencies, software, e-commerce, services 🏢
• Alex's personal pricing rules: 18 principles that maximize profit while maintaining customer satisfaction 📋

The math that proves pricing beats everything: 🧮

Starting business: 30 new customers/month, $100/month, 33% churn (3 months average), 100 total customers, $10K revenue, $2K profit (20% margins)

Option 1 - Double Customers: 60/month new → 200 total → $20K revenue → $7K profit (3.5x increase) 📈

Option 2 - Double Purchase Frequency: Cut churn 50% → 200 total customers → $20K revenue → $7K profit (3.5x increase) 🔄

Option 3 - Double Prices: Same customers → Same churn → $20K revenue → $12K profit (6x increase) 💰

Same revenue. WILDLY different profit. That's the power of pricing. And most business owners completely ignore it. 😤

The 10 "Instant Profit" plays: ⚡

PLAY #1: Monthly to 28-Day Cycles (+8.3%)
12 billing cycles per year → 13 cycles. Extra cycle = pure profit. $1,200/year becomes $1,300/year. Nobody notices, everyone converts the same. 📅

PLAY #2: Processing Fees + Second Payment (+3-4%)
Add 3.99% card fee. Or get second card to eliminate involuntary churn. Can increase LTV by 14%-51% depending on churn rate. 💳

PLAY #3: Sales Tax (+0-10%)
Stop eating sales tax for customers. If you pay 5% tax with 20% margins, you're giving away 25% of profit. Add it to invoices. Most never question it. 💵

PLAY #4: Annual Price Increases (+3-10%)
Build annual CPI increases into contracts. Warren Buffett's ONLY decision at See's Candies. 10-17% annually for 50+ years. Inflation protection. 📈

PLAY #5: Annual Billing Options (+10-15%)
Offer annual prepay with discount. 5x lower churn. Even if only 30% take it, average transaction jumps from $100 to $370. Cash flow explosion. 💰

PLAY #6: Round Up (+1-3%)
Change $47 to $49.99. Change 7s to 9s. Add .99 endings. Can increase prices 4.25%-11.1% with ZERO conversion drop. (Luxury brands exempt). 🔢

PLAY #7: Annual Renewal Fee (+10%)
$39/month + $99 annual fee = effective $47/month (20% boost). Advertise the monthly, collect the annual. LA Fitness does this perfectly. 📊

PLAY #8: Automatic Continuity (+10%)
After initial term, roll into low-cost maintenance version. Like storage units for services. Added $150K/month pure profit in one business. 🔄

PLAY #9: Ultra-High Anchor (+10-15%)
Add 10x option to menu. Makes everything else look affordable. Even if only 10% buy it, can nearly double LTV. Price anchoring psychology. ⚓

PLAY #10: Guarantee/Warranty Upsells (+5-20%)
Sell extended warranty for 5-30% of price. Apple does billions with AppleCare. Can cover 50% of sales commissions. Almost pure profit. 🛡️

TOTAL: +26.8% to +63.8% revenue increase 🚀

The real-world impact: 💎

Average Restaurant Example: $1M/year revenue, 9% margins = $90K profit. Add 4% processing fee = $40K extra revenue = $130K profit. That's 44% profit increase from ONE menu change. 🍽️

Alex's Gym Example: Changed $47/week to $49.99/week. Added $155.48 per client annually. With average gym margins of 12.5%, this DOUBLED profits. From one pricing tweak. 🏋️

Portfolio Company: Sold existing 10-year warranty for 10% of product price. Huge take rate. Covered half of sales commissions. Zero operational drag. 💼

The three pricing models (and why two suck): 📋

1. Cost-Plus Pricing: Your costs + margin. Simple but dumb. Customers don't care what it costs YOU. Leaves money on table. 🚫

2. Competitor-Based Pricing: Charge what everyone else does. Copycat strategy. Most competitors are BROKE. Why copy broke people? 🤦

3. Value-Based Pricing: Charge based on willingness-to-pay. Can charge 2-5x market rates if you provide 2-5x value. Winner's strategy. ✅

Alex's 18 pricing rules: 📜

1. Price to make most money, not sell most customers 💰
2. High close rate (50%+) = prices too low ⚠️
3. Full capacity = prices too low 🚫
4. Raise prices until extra money no longer offsets lost sales 📈
5. Raising prices usually means raising value 💎
6. More NOs doesn't mean less money 🎯
7. Different customer types need different prices 👥
8. Believe in your price or raise your value 💪
9. Bill less frequently = lower churn 📅
10. Display smallest increment, bill longest increment 🔢
11. Match billing with value delivery (one-time vs ongoing) ⚡
12. Never grandfather or do lifetime deals 🚫
13. Raise prices at least once per year 📆
14. Test on new customers first 🧪
15. Meet face-to-face for 50%+ increases 🤝
16. Pair raises with product launches 🚀
17. Do the math before raising 🧮
18. Bill as much as you can while keeping customers happy 😊

The Profitwell data that changes everything: 📊

Study of 512 companies proves:

• 1% pricing improvement = 3.5x more profit impact than 1% acquisition improvement 🚀
• 1% pricing improvement = 2x more profit impact than 1% retention improvement 📈
• Companies that test pricing frequently make MORE profit 💰
• Companies that test pricing frequently grow FASTER 📊

Translation: Pricing is THE highest-leverage activity in your entire business. Yet most entrepreneurs spend 95% of time on acquisition and 5% on pricing. Backwards. 🤦

What's actually included: 📦

• Complete genie story breakdown with full math 🧮
• All 10 pricing plays with step-by-step implementation ⚡
• Real examples across multiple industries 🏢
• Sales scripts for each tactic 💬
• Psychology explanation for why each works 🧠
• The 3 pricing models framework 📋
• 18 pricing rules Alex personally follows 📜
• Value-based pricing calculator examples 🔢
• When to use each play (and when not to) ⚠️
• Pro tips for maximizing each tactic 💡

When you optimize pricing correctly: ✅

• More profits without needing more customers 💰
• Attract better customers (higher prices = less demanding) 👑
• Steal market share from competitors 🏆
• Higher customer satisfaction (fair value exchange) 😊
• Faster sales cycles ⚡
• More repeat customers 🔄
• Better cash flow 💵
• Fewer discounts needed 🎯
• Boosts brand value 💎
• Maximizes revenue per customer 📈

When you ignore pricing: 💔

• Leave money on table daily 💸
• Drive away good customers (too cheap = low quality signal) 🚫
• Constant discounting erodes brand 📉
• Attract price terrorists who always negotiate 😤
• Undervalue your product 💔
• Competitors with better pricing crush you 🏴☠️
• Cash flow problems 🚨
• Can't reinvest in growth 😓
• Inflation slowly kills margins ⚰️
• Watch profits disappear year over year 📉

The inflation reality check: ⚠️

$100 in 2024 was $79 in 2017. If you charged $100 in 2017 with 20% margins and never raised prices, you'd have ZERO profit by 2024. Inflation alone ate your entire margin. 😱

This isn't optional. You're either proactive about pricing or inflation kills you slowly. Choose wisely. ⏰

Real business transformation examples: 🎬

Friend's Ad Agency: Added 3.99% processing fee. Increased profit by 33%. Told Alex casually. Changed Alex's life. 💼

Education Business: One line on contract added $750K/year profit. "Continued access" after initial year. Cost nothing to deliver. 📚

Alex's Gym: Switched from monthly to 28-day billing. Instant 8.3% revenue increase. Nobody complained. Ever. 🏋️

LA Fitness: $39/month + $99 annual fee = effective $47/month (20% boost). Multi-billion dollar company uses this. 🏢

See's Candies (Warren Buffett): Raised prices 10-17% annually for 50+ years. Made him $1B+ profit. Only decision he controlled. 🍫

Common objections (destroyed): 💥

"My customers can't afford higher prices!"
They can't afford NOT to buy from you if you deliver value. Test it. You'll be shocked how wrong you are. 📊

"I'll lose all my customers!"
Data from 512 companies says you won't. You'll hear more NOs but make more money. Math doesn't lie. 🧮

"My competition charges less!"
Your competition is probably broke. There's no strategic advantage to being second-lowest price. But there IS advantage to being highest. 💎

"These tactics feel sneaky!"
They're not sneaky—they're smart. Every major company uses them. You're just evening the playing field. ⚡

"I don't want to seem greedy!"
Undercharging doesn't make you noble—it makes you unable to deliver great service. Charge what you're worth so you CAN deliver. 💪

Why you need this NOW: 🔥

Every single day you don't optimize pricing, you're leaving 26.8%-63.8% extra revenue on the table. That compounds. Over months. Years. Decades. 💸

If you make $1M/year with 10% margins ($100K profit) and add even 30% through pricing optimization, that's $300K MORE revenue. At 10% margins that would be $30K profit. But pricing changes drop DISPROPORTIONATELY to bottom line.

Reality? That $300K could mean $200K+ more profit. That's 3x your take-home. From tactics that take HOURS to implement. ⏰

The small percentage, huge impact reality: 📈

Most small businesses run 7-10% net margins. If you raise prices 10%, you DOUBLE profit. Not 10% more profit. DOUBLE. 🤯

That's why these "small" percentages matter so much. A 4% processing fee on a 9% margin business increases profit by 44%. A 63.8% revenue increase? Could be 6x+ profit. 💰

This is the leverage point most entrepreneurs completely ignore. Don't be most entrepreneurs. 🎯

The complete implementation roadmap: 🗺️

1. Pick 1-2 plays that fit your business model 🎯
2. Calculate potential impact using included formulas 🧮
3. Test on new customers first (get data + confidence) 📊
4. Roll out to existing customers systematically ⚡
5. Track results monthly 📈
6. Add more plays quarterly 🔄
7. Compound pricing improvements over years 💎
8. Watch profit multiply while operations stay same 🚀

Stop optimizing the wrong things. Stop leaving money on the table. Stop letting inflation eat your margins. 🛑

Get $100M Pricing now and implement your first play THIS WEEK. Same system that transformed dozens of businesses from struggling to thriving. Same tactics used by Apple, LA Fitness, Warren Buffett, and multi-billion dollar companies. 💎

Remember: Pricing is 4x more effective at increasing profit than acquisition. You're either optimizing it or losing to competitors who are. Choose wisely. 🏆

P.S. - "Profit is unnatural. You must force it into existence." Stop hoping for profit. Start engineering it through strategic pricing. One play pays for this guide 100x over. Ten plays? Life-changing. ⚡